Liz Lange, Founder and Creative Director of Liz Lange Maternity is a fashion pioneer. Armed with the philosophy that women should look and feel beautiful during pregnancy, she single-handedly revolutionized maternity style and society’s perception of pregnant women.
Lange graduated from Brown University in 1988 and worked at both Vogue magazine and a small design firm in New York City. It was at the design firm where Lange first developed the idea for a sophisticated chic and slim fitting collection of maternity clothing.
Her secondary, Liz Lange for Target is the exclusive maternity clothing offered at all Target stores and on Target.com. She is the only maternity designer to have shown at New York Fashion Week.
Lange is the author of Liz Lange’s Maternity Style: How to look Fabulous during the Most Fashion-Challenged Time. She currently is at work on her follow up book, The Fourth Trimester.
Her work has been covered by Entrepreneur magazine, Women’s Wear Daily, the Harvard Business Review and Fortune, who named her a “Top 10 to Watch” entrepreneur. Lange was recently named to Crain’s New York’s prestigious annual 40 under 40 list.
When she sold her business in the fall of 2007 Women’s Wear Daily and the Wall Street Journal reported it as a $50 million transaction.
Lange is member of the Committee of 200 and a board member of Fertile Hope. She is additionally involved in many charities in her hometown of New York City where she lives with her husband, Jeffrey Lange, and their children Gus and Alice.
Versatility is essential in any woman’s wardrobe, but for the pregnant woman, it’s critical, explains Liz Lange. Less is more when it comes to maternity fashion. With this concept in mind, I’ve created a system of must-have pieces that effortlessly work together. By picking pieces wisely, the fashion savvy woman can experience every facet of her pregnant life with style and sophistication.
- 1988: Graduates from Brown with a degree in comparitive literature.
- 1988: Joins fashion staff of Vogue Magazine, where she learns that fabric and cut are everything.
- 1993: With two partners, starts a contemporary sportswear line.
- 1996: Marries Jeffrey Lange and finds that all of her friends are starting to get pregnant. Spends a year listening to them complain that they can’t find any good maternity clothes.
- 1997: Opens Liz Lange Maternity to provide her friends and others with stylish, well-made maternity clothes. Business explodes as celebrities and ordinary women learn that they can actually look great when they’re pregnant.
- 1998: Gets pregnant. Fine-tunes collection on herself. Gus is born in October.
- 1999: Launches catalog and website so women who don’t live in New York can also look great when they’re pregnant.
- 2000: Gets pregnant again because she misses wearing maternity clothes. Opens bigger, better store on Madison Avenue in New York. Opens second store in Beverly Hills. Daughter Alice is born in November.
- 2001: Finally moves into real corporate office space. Spends lots of time working on new and exciting projects. Signs exclusive deal with Nike.
- 2002: Opens third store on Long Island. Designs maternity line for Target.
- 2003: She wrote the book! Random House publishes Liz’s book, “Liz Lange’s Maternity Style: How to look fabulous during the most fashion-challenged Time.” Now women everywhere can have the Liz Lange book.
- 2004: Collaborates with Nikon on a limited edition Liz Lange Camera.
- 2005: Check out Liz’s new monthly column in Prevention Magazine. She provides lots of tips on how to look and feel like a stylish mom-to-be during nine months of pregnancy.
- 2006: The 4th Trimester concept is born. Because the old saying, nine months on nine months off is pretty true, these post-partum pieces are here to save the day – they’re sexy, slimming and perfect for that between time before you’re back to the real you.
- 2007: Bluestar Alliance came on board!
- 2008: Working night and day on relaunch of the collection and the website
- 2009: Finally, relaunch of the high end collection and website. Introduction of new Liz Lange Convertible Diaper Bags